One of the things I love most about what we do, is the people we get to meet and serve.

This April, the first of our companies, roomforty, celebrates 10 years, and over those years, we have served more people, and more fascinating, unique and sincerely lovely people than we could have ever imagined when we started this.

One of the things I’m struck by is how different people are when their guard is down, and how food and drink served with care has the ability to disarm people. When a tone of nurture has been set, it’s amazing the discussions and the listening that can happen in that context.

We served Bill Clinton and Kenneth Starr the same year (at different events obviously), and when we served them, they were more than the sum of their headlines and positions—they were people responding with graciousness to our team.